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Yes, we all want more clients and billable work, but we need to narrow this down so that we can address on a very focused segment of our business and we can track the success of our hard work and well-earned money. For example - We want to attract 20 new leads for our family law department in the next 60 days, and want 4 of those leads to become paying clients. Do law firms have Instagram accounts? Consumers are using Instagram as a primary method of research to decide which hotels and resorts feel like the best fit for their needs. Reels, for example, make up 30% of the time people spend on Instagram daily. This is always a difficult question to answer, but the only advice I could offer here is to start small and controlled, make sure you measure the spend and the return you get for the work.

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See the screenshot below for an example of a high-performing law firm website layout. When done right, posting humorous, legal-related posts not only humanizes your brand, but also adds an emotional layer to posts-making your firm more memorable. The more active you are with the charity, the more exposure your firm will get, a bonus to you helping people in need. Get involved with a charity, and actively promote it on your website and social media pages. I decided to share just 7 ideas to get a law firm off to an effective marketing campaign. You should always have a marketing campaign running to get you additional business. Get involved with business networking groups for your area. Getting in a marketing consulting firm is going to be more expensive than doing it yourselves, but I almost guarantee you will get a faster and more professional campaign from a consultancy. If you are going to do an Adwords campaign on very dedicated and focused keywords, and you monitor it very closely, you will probably spend between R500 and R2000. Unless you know who you are marketing to, how do you know what to promote and where to advertise? Even if you are currently practicing law, it's nice to let people know a little bit more about you and your law firm when you can.